Automating DNA Privacy Policy

Effective Date: October 27, 2026

1. Introduction

Automating DNA ("we," "us," or "our") is a software company that builds products for businesses. Our flagship product is InspectAI, photo-estimate software for Experts, available at goinspectai.com. This website, automatingdna.com, is our company website.

We are committed to protecting the privacy and security of personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard personal information in accordance with applicable Alberta privacy legislation, including the Personal Information Protection Act (PIPA), and, for users in the United States, applicable United States federal and Florida state privacy laws.

This policy applies to personal information collected through this website. It does not apply to our products. InspectAI and any other product we offer are separate services governed by their own privacy policies and terms, including the policy published at goinspectai.com. Information you provide through a product is handled under that product's policy, not this one.

2. Information We Collect

Information you provide to us:

When you submit our contact form, we collect your name, email address, company name (if you provide it), and the contents of your message. If you email us directly, we receive your email address and the contents of your message.

Information collected automatically:

The main pages of this website use Google Analytics to measure site usage. When you visit those pages, Google Analytics collects information such as your IP address, browser and device information, the pages you visit, how long you spend on them, and how you arrived at the site, using cookies and similar technologies. Our hosting provider also processes standard technical information, such as IP addresses and browser details, as part of delivering and securing the website.

We do not operate user accounts on this website, we do not sell anything through this website, and we do not collect payment information through it.

3. How We Use Information & Legal Basis

We use the information described above based on your consent (for example, when you submit the contact form or email us) or our legitimate business interests to:

• Respond to your inquiries and communicate with you about our company and products.
• Operate, maintain, secure, and improve this website.
• Understand how the website is used, through analytics.
• Comply with legal and regulatory requirements and enforce our Terms of Service.

We take reasonable steps to ensure the information we collect and use is accurate and complete.

4. Cookies and Analytics

The main pages of this website use Google Analytics, delivered through Google Tag Manager. Google Analytics sets cookies on your device to distinguish visitors and measure usage of those pages. We use the resulting reports in aggregate form to understand which pages are useful and to improve the website.

We do not use cookies on this website to advertise to you. You can block or delete cookies in your browser settings; the website will still work. You can also opt out of Google Analytics using Google's opt-out browser add-on, available at tools.google.com/dlpage/gaoptout. Google's own privacy policy describes how Google handles the information it collects through these tools.

5. Disclosure of Personal Information

Automating DNA does not sell, rent, or trade personal information. We disclose personal information only as follows:

• To the service providers described in Section 6, acting on our behalf.
• As required by law or legal process applicable to Automating DNA.
• In connection with a business transaction, such as a sale or merger of our business, subject to applicable law.

6. Service Providers & International Data Storage

We use a small number of third-party service providers to operate this website:

• Netlify, which hosts the website and processes contact-form submissions.
• Google, which provides Google Analytics and Google Tag Manager (site usage measurement) and Google Fonts (font delivery to your browser).
• Our email provider, which delivers messages sent to us and notifications of form submissions.

These providers may store or process personal information outside of Canada, primarily in the United States, and providers for users in the United States may likewise store or process data in Canada. While outside Canada, information is subject to the laws of that jurisdiction and may be accessible to foreign courts, law enforcement, and national security authorities. We use contractual agreements and vetting processes to ensure these providers offer reasonable security and data protection standards, comparable to those required under PIPA, and process data only on our behalf.

7. Data Security

We implement reasonable technical, administrative, and physical security measures designed to protect the personal information under our control against unauthorized access, collection, use, disclosure, copying, modification, disposal, or destruction. No method of transmission over the Internet or of electronic storage is completely secure, so we cannot guarantee absolute security.

8. Data Retention

We retain contact-form submissions and email correspondence only as long as necessary to respond to your inquiry, maintain reasonable business records, or comply with law. Analytics information is retained in accordance with our Google Analytics settings. When personal information is no longer required, we securely destroy or anonymize it.

9. Your Privacy Rights & Access

Under Alberta's PIPA, individuals have rights regarding their personal information, subject to exceptions. Individuals in the United States have comparable rights to access and correct their personal information, and to ask questions about how it is handled, under applicable United States federal and Florida state law.

You have the right to request access to or correction of your personal information held by us, or to withdraw consent for its use (subject to limitations). Please contact our Privacy Officer using the details in Section 10.

10. Accountability & Questions

Automating DNA is responsible for personal information under our control. We have designated a Privacy Officer accountable for our compliance with this Privacy Policy, PIPA, and applicable United States privacy laws. If you have questions, concerns, or complaints about our handling of personal information, please contact:

Privacy Officer
Automating DNA
Founders: James Higgins and Brandyn Funk
Email: info@automatingdna.com

If unsatisfied with our response regarding our own compliance, you may contact the Office of the Information and Privacy Commissioner of Alberta or, in the United States, the Federal Trade Commission or the Florida Attorney General.

11. Changes to This Privacy Policy

We may update this Privacy Policy. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.