Software that gives service businesses their time back.
Automating DNA is a software company. We build SaaS products and B2B automations that take repetitive work off the plates of service businesses, starting with our flagship: InspectAI, which turns a customer's photos into a reviewed estimate, a booking, and a payment.
Live product·Free plan, no credit card·Built in Florida
Estimate: Roof leak repair Approved
Drafted from the customer's photos and the shop's own pricing. Reviewed by the team before sending.
Illustration of the InspectAI workspace. The customer books and pays from the approved estimate link.
01 · Flagship product
InspectAI: photo estimates for contractors.
A customer sends photos of the problem. InspectAI drafts the estimate from those photos and the business's own pricing, the team reviews and approves it, and the customer gets one link to view it, book the work, and pay. No phone tag, no blank estimate forms.
- AI-assisted estimates from customer photos
- Every price reviewed and approved by the business
- Lead pipeline, messaging, and scheduling in one workspace
- Customer payments through the business's own Stripe account
- Free plan for small teams, no credit card
02 · What we build
Three kinds of work, one target.
The hours service businesses lose to quoting, chasing, and paperwork.
SaaS products
Software, sold by subscription
InspectAI is the first and flagship product, built for the businesses it serves: HVAC, plumbing, roofing, electrical, painting, and the other photo-first trades.
Our productsB2B automations
Systems that run the routine
Intake that captures the right details the first time, estimates drafted automatically, follow-ups that send themselves, and records that stay organized without a human filing them.
How we buildCustom builds
Your workflow, productized
Businesses hire us to build their version of this. Some of those client builds grow into products of their own. If your team feels the same bottleneck every week, that is a conversation worth having.
Start a conversation03 · How we work
Automation with a human holding the pen.
Find the real bottleneck
We start with the workflow as it actually runs, not as it is supposed to run. The expensive step is usually quoting or follow-up, and it is usually hiding in plain sight.
Build the smallest useful system
Software earns its keep in the first week or it becomes shelfware. We build the narrow version that removes the pain, put it in front of real users, and let their behavior decide what comes next.
Keep humans in charge of the money
Our AI drafts, suggests, and prepares. People review and approve anything a customer sees or pays. That rule is designed into InspectAI, and it is how we build for clients too.
Work with us
Have a workflow your team rebuilds by hand every week?
Tell us what it is. If it is a fit for a product or a custom build, we will say so plainly, and if it is not, we will say that too.