The Minds Behind Automating DNA

We're on a mission to empower 1,000+ businesses with AI automation that eliminates inefficiencies and unlocks new levels of productivity

Automating DNA Team Concept

Our Vision

"To empower 1,000+ businesses with AI automation that eliminates inefficiencies and unlocks new levels of productivity."

Our Mission

"We help business owners buy back 10+ hours a week by implementing AI-powered automation, chatbots, and agents—so they can focus on growth instead of repetitive tasks."

From Frustration to Innovation

Automating DNA was born from a simple observation: business owners spend too much time on repetitive tasks and not enough on growth. Our founders experienced this firsthand, watching talented entrepreneurs get bogged down in administrative busywork instead of focusing on their zone of genius.

We set out to change this reality by harnessing the power of AI to handle the repetitive, time-consuming aspects of business operations. What started as a solution for a handful of overwhelmed business owners has grown into a comprehensive suite of AI automation tools that have transformed hundreds of businesses.

Today, we're proud to be at the forefront of the business automation revolution, constantly innovating to help entrepreneurs reclaim their time and focus on what truly matters: growing their business and serving their customers.

The Principles That Drive Us

Automation with Purpose

AI should serve people, not replace them. We focus on efficiency without losing the human touch. Our automation solutions enhance human capabilities rather than diminish them, creating systems where technology handles repetitive tasks while people focus on creativity, strategy, and meaningful connections.

Time is the Ultimate Asset

Every system we build is designed to free up time, not add complexity. We believe that time is the most precious resource for any business owner. Our solutions are judged first and foremost by how much time they return to our clients, allowing them to reinvest those hours into growth, innovation, or simply enjoying life outside of work.

Simplicity Wins

We prioritize clear, practical solutions over complicated tech jargon. In a world of increasing technological complexity, we stand for simplicity and clarity. Our clients don't need to understand the intricate details of AI algorithms—they need solutions that work reliably, integrate seamlessly, and deliver results without adding cognitive burden.

Results First

We focus on measurable impact: more time, more profit, and less stress. Everything we do is oriented toward delivering tangible, quantifiable results for our clients. We measure our success not by the sophistication of our technology but by the real-world outcomes it creates: hours saved, revenue increased, and stress reduced.

Meet the Automation Experts

Founder

James Higgins

Founder

Founder

Brandyn Funk

Founder

How We Transform Businesses

01

Discover

We begin by deeply understanding your business processes, pain points, and goals. This discovery phase allows us to identify the highest-impact automation opportunities specific to your operation.

02

Design

Based on our findings, we design a tailored automation strategy that addresses your specific challenges. This includes selecting the right combination of chatbots, backend automations, and AI agents to maximize your efficiency gains.

03

Develop

Our technical team develops your custom automation solutions, integrating them seamlessly with your existing systems and training them on your specific business data and processes.

04

Deploy

We roll out your automation solutions with careful monitoring and support, ensuring a smooth transition and minimal disruption to your operations.

05

Optimize

The journey doesn't end at deployment. We continuously monitor, refine, and enhance your automation systems to ensure they deliver maximum value as your business evolves.

Ready to Join the Automation Revolution?

Book a demo to see how our AI solutions can transform your specific business processes

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